I’ve been fortunate to work with some extremely talented people. These are some cool things we’ve been recognized for.

American Advertising Awards GOLD

Go-to-market for Absolut Elyx in Las Vegas during CES. The objective of the campaign was to showcase product differentiation to discerning consumers and direct them to points of purchase in Las Vegas as well as the limited markets where it was being launched. Media consisted of digital out of home, transit, rich media digital advertising, and a microsite where consumers could find where to purchase Elyx in their home town.

SHOP! Design GOLD - Pop Up Shop

For the winter 2019 shopping season, we created a SoHo pop-up for online outdoor retailer Backcountry.com. This was their first foray into brick & mortar, and as such we knew we didn’t want to copy the mold of every other online DTC that opens up a physical door. This space was all about programming, entertainment, and creating fluidity between the online and in-person shopping experience - giving consumers access to Backcountry’s in-house experts.

SHOP! Design GOLD - Experiential Space in a Retail Environment

As part of our efforts to reframe subscribers as ‘members’ and drive loyalty for AT&T, we designed an interactive exploration space in their Chicago flagships store that entertains and educates consumers about the rich history of the company. Through 18 months of research, 600 pieces of archival video, and 140 years of documents and artifacts, we shared the story of not only the technological innovations, but how AT&T has driven human progress on an immense scale. The goal was to ultimately create a sense of ownership and belonging from the consumer’s point of view, and performance data validated the success of the exhibition.

SHOP! In-Store Communication Award

We created an immersive interactive space in AT&T’s San Francisco flagship store to drive interest, engagement, and adoption of the Internet of Things. Leveraging cutting-edge behavioral models, we pinpointed the sensations, sense of anticipation, and social factors that affect how consumers adopt new technologies. We then created entry points and storytelling around them to show the relevance of innovation to consumers’ everyday lives.

CLIO Awards (9)

To celebrate the 25th anniversary of Friends with AT&T, we developed full-scale experiential flagship retail takeovers, digital experiences, events, activations, stunts, and special-make products. This culminated in a Clio Grand, three Gold awards, three Silver awards, and two Bronze awards. I was responsible for the experience strategy that informed creative